Storemapper

Tringas launched the first Storemapper version during a single long-haul flight — a widget merchants embed to show store locations. His blog posts describe it as “not a startup; a healthy growing internet small business.”

The stack was standard Rails on Heroku with Postgres, background jobs via Resque, payments through Stripe. He used Baremetrics for public SaaS metrics and wrote obsessively about conversion, failed charges, and why Adwords flopped.

Storemapper crossed $100k ARR with high margins — Tringas wrote that net income was roughly $90–95k, enough to fund his lifestyle without dependents. Growth stayed organic: SEO and “powered by” links, typically >10% month-over-month, but no paid channel accelerator.

He documented the plateau honestly: refer-a-friend flopped, Adwords was a waste, A/B price tests ate time for inconclusive math. The business was a double, not a home run — and that was fine.

Tringas hired a tiny remote team — part-time support, Rails dev on retainer — and aimed for a four-hour work week while holding revenue steady. Storemapper Update posts tracked crossing $200k run rate with three people.

He sold the business in a process he had described years earlier — replicable, not lottery luck — and published “Selling My Bootstrapped SaaS Business” with the full playbook. Rails on Heroku did not need to graduate; the outcome did.